AI tracking audit

AI Tag Debugger report: shop.example.com

2026-10-10 11:39 UTC · 4 journeys · 4 providers · ai-tag-debugger 0.6.0
Broken
2
Risk
1
Warning
1
OK
4
Summary
AI summary, most important first

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Scope
GA4Google AdsMetaTikTok
Broken 2Risk 1Warning 1
Open a finding to see its likely cause, evidence and fix steps.

browse · desktop

All scripted steps completed.

Completed
1

Open https://shop.example.com/

+0.2s · 3 events · 3 dataLayer
  • GA4view_item_list3 items · 41.4 EUR+0.3s
    Parameters 4
    page_locationhttps://shop.example.com/
    page_titleHome · Demo Shop
    currencyEUR
    value41.4
    Consent
    ad_storage: deniedanalytics_storage: denied
    Items 3
    1Basic TeeTEE-0119.9 × 1
    2Coffee MugMUG-0212.5 × 1
    3Wool SocksSOX-039 × 1
  • GA4page_view2 params+0.4s
    Parameters 2
    page_locationhttps://shop.example.com/
    page_titleHome · Demo Shop
    Consent
    ad_storage: deniedanalytics_storage: denied
  • MetaPageViewRisk0 params+0.4s

    meta "PageView" fired before the visitor accepted cookies.

    Parameters 0

    No parameters.

  • consent default+0.3s
    gtag("consent", "default", {
      "ad_storage": "denied",
      "analytics_storage": "denied",
      "ad_user_data": "denied",
      "ad_personalization": "denied"
    })
  • {"ecommerce":null}+0.3s
    {
      "ecommerce": null
    }
  • view_item_list3 items · 41.4 EUR+0.3s
    Items 3
    1Basic TeeTEE-0119.9 × 1
    2Coffee MugMUG-0212.5 × 1
    3Wool SocksSOX-039 × 1
    Raw JSON
    {
      "event": "view_item_list",
      "ecommerce": {
        "currency": "EUR",
        "value": 41.4,
        "items": [
          {
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          },
          {
            "item_id": "MUG-02",
            "item_name": "Coffee Mug",
            "price": 12.5
          },
          {
            "item_id": "SOX-03",
            "item_name": "Wool Socks",
            "price": 9
          }
        ]
      }
    }
  • Google AnalyticsPOSTview_item_listregion1.google-analytics.com/g/collect204+0.3s

    answered locally, not sent

    Event parameters
    en?view_item_list
    cu?EUR
    epn.value?41.4
    pr1?Item 1, fields separated by ~. Decoded below.
    pr2?Item 2, fields separated by ~. Decoded below.
    pr3?Item 3, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G100
    dl?https://shop.example.com/
    dt?Home · Demo Shop
    Items 3
    1Basic TeeTEE-0119.9 × 1
    2Coffee MugMUG-0212.5 × 1
    3Wool SocksSOX-039 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=view_item_list&gcs=G100&dl=https%3A%2F%2Fshop.example.com%2F&dt=Home+%C2%B7+Demo+Shop&cu=EUR&epn.value=41.4&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1&pr2=idMUG-02%7EnmCoffee+Mug%7Epr12.5%7Eqt1&pr3=idSOX-03%7EnmWool+Socks%7Epr9%7Eqt1
  • Google AnalyticsPOSTpage_viewregion1.google-analytics.com/g/collect204+0.4s

    answered locally, not sent

    Event parameters
    en?page_view
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G100
    dl?https://shop.example.com/
    dt?Home · Demo Shop
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=page_view&gcs=G100&dl=https%3A%2F%2Fshop.example.com%2F&dt=Home+%C2%B7+Demo+Shop
  • MetaGETPageViewwww.facebook.com/tr/204+0.4s

    answered locally, not sent

    Event parameters
    ev?PageView
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=PageView&dl=https%3A%2F%2Fshop.example.com%2F
2

Accept cookies

+1.3s · 0 events · 1 dataLayer

No tracking events

  • consent update+1.4s
    gtag("consent", "update", {
      "ad_storage": "granted",
      "analytics_storage": "granted",
      "ad_user_data": "granted",
      "ad_personalization": "granted"
    })

No requests to the chosen providers in this step.

3

Open the first product

+1.8s · 3 events · 4 dataLayer
  • GA4view_item1 item · 19.9 EUR+1.9s
    Parameters 4
    page_locationhttps://shop.example.com/product.html?id=TEE-01
    page_titleProduct · Demo Shop
    currencyEUR
    value19.9
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • GA4page_view2 params+1.9s
    Parameters 2
    page_locationhttps://shop.example.com/product.html?id=TEE-01
    page_titleProduct · Demo Shop
    Consent
    ad_storage: grantedanalytics_storage: granted
  • MetaPageView0 params+1.9s
    Parameters 0

    No parameters.

  • consent default+1.9s
    gtag("consent", "default", {
      "ad_storage": "denied",
      "analytics_storage": "denied",
      "ad_user_data": "denied",
      "ad_personalization": "denied"
    })
  • consent update+1.9s
    gtag("consent", "update", {
      "ad_storage": "granted",
      "analytics_storage": "granted",
      "ad_user_data": "granted",
      "ad_personalization": "granted"
    })
  • {"ecommerce":null}+1.9s
    {
      "ecommerce": null
    }
  • view_item1 item · 19.9 EUR+1.9s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "view_item",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • MetaGETPageViewwww.facebook.com/tr/204+1.9s

    answered locally, not sent

    Event parameters
    ev?PageView
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/product.html?id=TEE-01
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=PageView&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01
  • Google AnalyticsPOSTview_itemregion1.google-analytics.com/g/collect204+1.9s

    answered locally, not sent

    Event parameters
    en?view_item
    cu?EUR
    epn.value?19.9
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/product.html?id=TEE-01
    dt?Product · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=view_item&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&dt=Product+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1
  • Google AnalyticsPOSTpage_viewregion1.google-analytics.com/g/collect204+1.9s

    answered locally, not sent

    Event parameters
    en?page_view
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/product.html?id=TEE-01
    dt?Product · Demo Shop
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=page_view&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&dt=Product+%C2%B7+Demo+Shop
4

Add to cart

+2.8s · 3 events · 4 dataLayer
  • GA4add_to_cartWarning1 item · 19.9 EUR+2.9s

    "add_to_cart" was sent 2 times by one action, which inflates counts and conversions.

    Parameters 4
    page_locationhttps://shop.example.com/product.html?id=TEE-01
    page_titleProduct · Demo Shop
    currencyEUR
    value19.9
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • GA4add_to_cartWarning1 item · 19.9 EUR+2.9s

    "add_to_cart" was sent 2 times by one action, which inflates counts and conversions.

    Parameters 4
    page_locationhttps://shop.example.com/product.html?id=TEE-01
    page_titleProduct · Demo Shop
    currencyEUR
    value19.9
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • MetaAddToCart19.9 EUR+2.9s
    Parameters 2
    value19.9
    currencyEUR
  • {"ecommerce":null}+2.9s
    {
      "ecommerce": null
    }
  • add_to_cart1 item · 19.9 EUR+2.9s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "add_to_cart",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "quantity": 1,
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • {"ecommerce":null}+2.9s
    {
      "ecommerce": null
    }
  • add_to_cart1 item · 19.9 EUR+2.9s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "add_to_cart",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "quantity": 1,
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • Google AnalyticsPOSTadd_to_cartregion1.google-analytics.com/g/collect204+2.9s

    answered locally, not sent

    Event parameters
    en?add_to_cart
    cu?EUR
    epn.value?19.9
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/product.html?id=TEE-01
    dt?Product · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=add_to_cart&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&dt=Product+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1
  • MetaGETAddToCartwww.facebook.com/tr/204+2.9s

    answered locally, not sent

    Event parameters
    ev?AddToCart
    cd[value]?19.9
    cd[currency]?EUR
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/product.html?id=TEE-01
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=AddToCart&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&cd%5Bvalue%5D=19.9&cd%5Bcurrency%5D=EUR
  • Google AnalyticsPOSTadd_to_cartregion1.google-analytics.com/g/collect204+2.9s

    answered locally, not sent

    Event parameters
    en?add_to_cart
    cu?EUR
    epn.value?19.9
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/product.html?id=TEE-01
    dt?Product · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=add_to_cart&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&dt=Product+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1

browse · mobile

All scripted steps completed.

Completed
1

Open https://shop.example.com/

+0.1s · 3 events · 3 dataLayer
  • GA4view_item_list3 items · 41.4 EUR+0.2s
    Parameters 4
    page_locationhttps://shop.example.com/
    page_titleHome · Demo Shop
    currencyEUR
    value41.4
    Consent
    ad_storage: deniedanalytics_storage: denied
    Items 3
    1Basic TeeTEE-0119.9 × 1
    2Coffee MugMUG-0212.5 × 1
    3Wool SocksSOX-039 × 1
  • GA4page_view2 params+0.2s
    Parameters 2
    page_locationhttps://shop.example.com/
    page_titleHome · Demo Shop
    Consent
    ad_storage: deniedanalytics_storage: denied
  • MetaPageViewRisk0 params+0.2s

    meta "PageView" fired before the visitor accepted cookies.

    Parameters 0

    No parameters.

  • consent default+0.2s
    gtag("consent", "default", {
      "ad_storage": "denied",
      "analytics_storage": "denied",
      "ad_user_data": "denied",
      "ad_personalization": "denied"
    })
  • {"ecommerce":null}+0.2s
    {
      "ecommerce": null
    }
  • view_item_list3 items · 41.4 EUR+0.2s
    Items 3
    1Basic TeeTEE-0119.9 × 1
    2Coffee MugMUG-0212.5 × 1
    3Wool SocksSOX-039 × 1
    Raw JSON
    {
      "event": "view_item_list",
      "ecommerce": {
        "currency": "EUR",
        "value": 41.4,
        "items": [
          {
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          },
          {
            "item_id": "MUG-02",
            "item_name": "Coffee Mug",
            "price": 12.5
          },
          {
            "item_id": "SOX-03",
            "item_name": "Wool Socks",
            "price": 9
          }
        ]
      }
    }
  • Google AnalyticsPOSTview_item_listregion1.google-analytics.com/g/collect204+0.2s

    answered locally, not sent

    Event parameters
    en?view_item_list
    cu?EUR
    epn.value?41.4
    pr1?Item 1, fields separated by ~. Decoded below.
    pr2?Item 2, fields separated by ~. Decoded below.
    pr3?Item 3, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G100
    dl?https://shop.example.com/
    dt?Home · Demo Shop
    Items 3
    1Basic TeeTEE-0119.9 × 1
    2Coffee MugMUG-0212.5 × 1
    3Wool SocksSOX-039 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=view_item_list&gcs=G100&dl=https%3A%2F%2Fshop.example.com%2F&dt=Home+%C2%B7+Demo+Shop&cu=EUR&epn.value=41.4&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1&pr2=idMUG-02%7EnmCoffee+Mug%7Epr12.5%7Eqt1&pr3=idSOX-03%7EnmWool+Socks%7Epr9%7Eqt1
  • Google AnalyticsPOSTpage_viewregion1.google-analytics.com/g/collect204+0.2s

    answered locally, not sent

    Event parameters
    en?page_view
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G100
    dl?https://shop.example.com/
    dt?Home · Demo Shop
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=page_view&gcs=G100&dl=https%3A%2F%2Fshop.example.com%2F&dt=Home+%C2%B7+Demo+Shop
  • MetaGETPageViewwww.facebook.com/tr/204+0.2s

    answered locally, not sent

    Event parameters
    ev?PageView
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=PageView&dl=https%3A%2F%2Fshop.example.com%2F
2

Accept cookies

+1.1s · 0 events · 1 dataLayer

No tracking events

  • consent update+1.1s
    gtag("consent", "update", {
      "ad_storage": "granted",
      "analytics_storage": "granted",
      "ad_user_data": "granted",
      "ad_personalization": "granted"
    })

No requests to the chosen providers in this step.

3

Open the first product

+1.6s · 3 events · 4 dataLayer
  • GA4view_item1 item · 19.9 EUR+1.6s
    Parameters 4
    page_locationhttps://shop.example.com/product.html?id=TEE-01
    page_titleProduct · Demo Shop
    currencyEUR
    value19.9
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • GA4page_view2 params+1.6s
    Parameters 2
    page_locationhttps://shop.example.com/product.html?id=TEE-01
    page_titleProduct · Demo Shop
    Consent
    ad_storage: grantedanalytics_storage: granted
  • MetaPageView0 params+1.6s
    Parameters 0

    No parameters.

  • consent default+1.6s
    gtag("consent", "default", {
      "ad_storage": "denied",
      "analytics_storage": "denied",
      "ad_user_data": "denied",
      "ad_personalization": "denied"
    })
  • consent update+1.6s
    gtag("consent", "update", {
      "ad_storage": "granted",
      "analytics_storage": "granted",
      "ad_user_data": "granted",
      "ad_personalization": "granted"
    })
  • {"ecommerce":null}+1.6s
    {
      "ecommerce": null
    }
  • view_item1 item · 19.9 EUR+1.6s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "view_item",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • Google AnalyticsPOSTview_itemregion1.google-analytics.com/g/collect204+1.6s

    answered locally, not sent

    Event parameters
    en?view_item
    cu?EUR
    epn.value?19.9
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/product.html?id=TEE-01
    dt?Product · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=view_item&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&dt=Product+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1
  • Google AnalyticsPOSTpage_viewregion1.google-analytics.com/g/collect204+1.6s

    answered locally, not sent

    Event parameters
    en?page_view
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/product.html?id=TEE-01
    dt?Product · Demo Shop
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=page_view&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&dt=Product+%C2%B7+Demo+Shop
  • MetaGETPageViewwww.facebook.com/tr/204+1.6s

    answered locally, not sent

    Event parameters
    ev?PageView
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/product.html?id=TEE-01
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=PageView&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01
4

Add to cart

+2.5s · 3 events · 4 dataLayer
  • GA4add_to_cartWarning1 item · 19.9 EUR+2.6s

    "add_to_cart" was sent 2 times by one action, which inflates counts and conversions.

    Parameters 4
    page_locationhttps://shop.example.com/product.html?id=TEE-01
    page_titleProduct · Demo Shop
    currencyEUR
    value19.9
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • GA4add_to_cartWarning1 item · 19.9 EUR+2.6s

    "add_to_cart" was sent 2 times by one action, which inflates counts and conversions.

    Parameters 4
    page_locationhttps://shop.example.com/product.html?id=TEE-01
    page_titleProduct · Demo Shop
    currencyEUR
    value19.9
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • MetaAddToCart19.9 EUR+2.6s
    Parameters 2
    value19.9
    currencyEUR
  • {"ecommerce":null}+2.6s
    {
      "ecommerce": null
    }
  • add_to_cart1 item · 19.9 EUR+2.6s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "add_to_cart",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "quantity": 1,
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • {"ecommerce":null}+2.6s
    {
      "ecommerce": null
    }
  • add_to_cart1 item · 19.9 EUR+2.6s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "add_to_cart",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "quantity": 1,
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • Google AnalyticsPOSTadd_to_cartregion1.google-analytics.com/g/collect204+2.6s

    answered locally, not sent

    Event parameters
    en?add_to_cart
    cu?EUR
    epn.value?19.9
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/product.html?id=TEE-01
    dt?Product · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=add_to_cart&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&dt=Product+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1
  • MetaGETAddToCartwww.facebook.com/tr/204+2.6s

    answered locally, not sent

    Event parameters
    ev?AddToCart
    cd[value]?19.9
    cd[currency]?EUR
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/product.html?id=TEE-01
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=AddToCart&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&cd%5Bvalue%5D=19.9&cd%5Bcurrency%5D=EUR
  • Google AnalyticsPOSTadd_to_cartregion1.google-analytics.com/g/collect204+2.6s

    answered locally, not sent

    Event parameters
    en?add_to_cart
    cu?EUR
    epn.value?19.9
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/product.html?id=TEE-01
    dt?Product · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=add_to_cart&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&dt=Product+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1

checkout · desktop

All scripted steps completed.

Completed
1

Open https://shop.example.com/

+0.1s · 3 events · 3 dataLayer
  • GA4view_item_list3 items · 41.4 EUR+0.1s
    Parameters 4
    page_locationhttps://shop.example.com/
    page_titleHome · Demo Shop
    currencyEUR
    value41.4
    Consent
    ad_storage: deniedanalytics_storage: denied
    Items 3
    1Basic TeeTEE-0119.9 × 1
    2Coffee MugMUG-0212.5 × 1
    3Wool SocksSOX-039 × 1
  • GA4page_view2 params+0.1s
    Parameters 2
    page_locationhttps://shop.example.com/
    page_titleHome · Demo Shop
    Consent
    ad_storage: deniedanalytics_storage: denied
  • MetaPageViewRisk0 params+0.1s

    meta "PageView" fired before the visitor accepted cookies.

    Parameters 0

    No parameters.

  • consent default+0.1s
    gtag("consent", "default", {
      "ad_storage": "denied",
      "analytics_storage": "denied",
      "ad_user_data": "denied",
      "ad_personalization": "denied"
    })
  • {"ecommerce":null}+0.1s
    {
      "ecommerce": null
    }
  • view_item_list3 items · 41.4 EUR+0.1s
    Items 3
    1Basic TeeTEE-0119.9 × 1
    2Coffee MugMUG-0212.5 × 1
    3Wool SocksSOX-039 × 1
    Raw JSON
    {
      "event": "view_item_list",
      "ecommerce": {
        "currency": "EUR",
        "value": 41.4,
        "items": [
          {
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          },
          {
            "item_id": "MUG-02",
            "item_name": "Coffee Mug",
            "price": 12.5
          },
          {
            "item_id": "SOX-03",
            "item_name": "Wool Socks",
            "price": 9
          }
        ]
      }
    }
  • Google AnalyticsPOSTview_item_listregion1.google-analytics.com/g/collect204+0.1s

    answered locally, not sent

    Event parameters
    en?view_item_list
    cu?EUR
    epn.value?41.4
    pr1?Item 1, fields separated by ~. Decoded below.
    pr2?Item 2, fields separated by ~. Decoded below.
    pr3?Item 3, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G100
    dl?https://shop.example.com/
    dt?Home · Demo Shop
    Items 3
    1Basic TeeTEE-0119.9 × 1
    2Coffee MugMUG-0212.5 × 1
    3Wool SocksSOX-039 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=view_item_list&gcs=G100&dl=https%3A%2F%2Fshop.example.com%2F&dt=Home+%C2%B7+Demo+Shop&cu=EUR&epn.value=41.4&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1&pr2=idMUG-02%7EnmCoffee+Mug%7Epr12.5%7Eqt1&pr3=idSOX-03%7EnmWool+Socks%7Epr9%7Eqt1
  • Google AnalyticsPOSTpage_viewregion1.google-analytics.com/g/collect204+0.1s

    answered locally, not sent

    Event parameters
    en?page_view
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G100
    dl?https://shop.example.com/
    dt?Home · Demo Shop
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=page_view&gcs=G100&dl=https%3A%2F%2Fshop.example.com%2F&dt=Home+%C2%B7+Demo+Shop
  • MetaGETPageViewwww.facebook.com/tr/204+0.1s

    answered locally, not sent

    Event parameters
    ev?PageView
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=PageView&dl=https%3A%2F%2Fshop.example.com%2F
2

Accept cookies

+1.1s · 0 events · 1 dataLayer

No tracking events

  • consent update+1.1s
    gtag("consent", "update", {
      "ad_storage": "granted",
      "analytics_storage": "granted",
      "ad_user_data": "granted",
      "ad_personalization": "granted"
    })

No requests to the chosen providers in this step.

3

Open the first product

+1.5s · 3 events · 4 dataLayer
  • GA4view_item1 item · 19.9 EUR+1.6s
    Parameters 4
    page_locationhttps://shop.example.com/product.html?id=TEE-01
    page_titleProduct · Demo Shop
    currencyEUR
    value19.9
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • GA4page_view2 params+1.6s
    Parameters 2
    page_locationhttps://shop.example.com/product.html?id=TEE-01
    page_titleProduct · Demo Shop
    Consent
    ad_storage: grantedanalytics_storage: granted
  • MetaPageView0 params+1.6s
    Parameters 0

    No parameters.

  • consent default+1.6s
    gtag("consent", "default", {
      "ad_storage": "denied",
      "analytics_storage": "denied",
      "ad_user_data": "denied",
      "ad_personalization": "denied"
    })
  • consent update+1.6s
    gtag("consent", "update", {
      "ad_storage": "granted",
      "analytics_storage": "granted",
      "ad_user_data": "granted",
      "ad_personalization": "granted"
    })
  • {"ecommerce":null}+1.6s
    {
      "ecommerce": null
    }
  • view_item1 item · 19.9 EUR+1.6s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "view_item",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • Google AnalyticsPOSTview_itemregion1.google-analytics.com/g/collect204+1.6s

    answered locally, not sent

    Event parameters
    en?view_item
    cu?EUR
    epn.value?19.9
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/product.html?id=TEE-01
    dt?Product · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=view_item&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&dt=Product+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1
  • Google AnalyticsPOSTpage_viewregion1.google-analytics.com/g/collect204+1.6s

    answered locally, not sent

    Event parameters
    en?page_view
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/product.html?id=TEE-01
    dt?Product · Demo Shop
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=page_view&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&dt=Product+%C2%B7+Demo+Shop
  • MetaGETPageViewwww.facebook.com/tr/204+1.6s

    answered locally, not sent

    Event parameters
    ev?PageView
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/product.html?id=TEE-01
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=PageView&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01
4

Add to cart

+2.5s · 3 events · 4 dataLayer
  • GA4add_to_cartWarning1 item · 19.9 EUR+2.6s

    "add_to_cart" was sent 2 times by one action, which inflates counts and conversions.

    Parameters 4
    page_locationhttps://shop.example.com/product.html?id=TEE-01
    page_titleProduct · Demo Shop
    currencyEUR
    value19.9
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • GA4add_to_cartWarning1 item · 19.9 EUR+2.6s

    "add_to_cart" was sent 2 times by one action, which inflates counts and conversions.

    Parameters 4
    page_locationhttps://shop.example.com/product.html?id=TEE-01
    page_titleProduct · Demo Shop
    currencyEUR
    value19.9
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • MetaAddToCart19.9 EUR+2.6s
    Parameters 2
    value19.9
    currencyEUR
  • {"ecommerce":null}+2.6s
    {
      "ecommerce": null
    }
  • add_to_cart1 item · 19.9 EUR+2.6s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "add_to_cart",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "quantity": 1,
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • {"ecommerce":null}+2.6s
    {
      "ecommerce": null
    }
  • add_to_cart1 item · 19.9 EUR+2.6s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "add_to_cart",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "quantity": 1,
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • MetaGETAddToCartwww.facebook.com/tr/204+2.6s

    answered locally, not sent

    Event parameters
    ev?AddToCart
    cd[value]?19.9
    cd[currency]?EUR
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/product.html?id=TEE-01
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=AddToCart&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&cd%5Bvalue%5D=19.9&cd%5Bcurrency%5D=EUR
  • Google AnalyticsPOSTadd_to_cartregion1.google-analytics.com/g/collect204+2.6s

    answered locally, not sent

    Event parameters
    en?add_to_cart
    cu?EUR
    epn.value?19.9
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/product.html?id=TEE-01
    dt?Product · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=add_to_cart&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&dt=Product+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1
  • Google AnalyticsPOSTadd_to_cartregion1.google-analytics.com/g/collect204+2.6s

    answered locally, not sent

    Event parameters
    en?add_to_cart
    cu?EUR
    epn.value?19.9
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/product.html?id=TEE-01
    dt?Product · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=add_to_cart&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&dt=Product+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1
5

Open the cart

+3.0s · 3 events · 4 dataLayer
  • GA4view_cart1 item · 19.9 EUR+3.0s
    Parameters 4
    page_locationhttps://shop.example.com/cart.html
    page_titleCart · Demo Shop
    currencyEUR
    value19.9
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • GA4page_view2 params+3.0s
    Parameters 2
    page_locationhttps://shop.example.com/cart.html
    page_titleCart · Demo Shop
    Consent
    ad_storage: grantedanalytics_storage: granted
  • MetaPageView0 params+3.0s
    Parameters 0

    No parameters.

  • consent default+3.0s
    gtag("consent", "default", {
      "ad_storage": "denied",
      "analytics_storage": "denied",
      "ad_user_data": "denied",
      "ad_personalization": "denied"
    })
  • consent update+3.0s
    gtag("consent", "update", {
      "ad_storage": "granted",
      "analytics_storage": "granted",
      "ad_user_data": "granted",
      "ad_personalization": "granted"
    })
  • {"ecommerce":null}+3.0s
    {
      "ecommerce": null
    }
  • view_cart1 item · 19.9 EUR+3.0s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "view_cart",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "quantity": 1,
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • Google AnalyticsPOSTview_cartregion1.google-analytics.com/g/collect204+3.0s

    answered locally, not sent

    Event parameters
    en?view_cart
    cu?EUR
    epn.value?19.9
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/cart.html
    dt?Cart · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=view_cart&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fcart.html&dt=Cart+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1
  • Google AnalyticsPOSTpage_viewregion1.google-analytics.com/g/collect204+3.0s

    answered locally, not sent

    Event parameters
    en?page_view
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/cart.html
    dt?Cart · Demo Shop
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=page_view&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fcart.html&dt=Cart+%C2%B7+Demo+Shop
  • MetaGETPageViewwww.facebook.com/tr/204+3.0s

    answered locally, not sent

    Event parameters
    ev?PageView
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/cart.html
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=PageView&dl=https%3A%2F%2Fshop.example.com%2Fcart.html
6

Go to checkout

+4.0s · 4 events · 4 dataLayer
  • GA4begin_checkout1 item · 19.9 EUR+4.1s
    Parameters 4
    page_locationhttps://shop.example.com/checkout.html
    page_titleCheckout · Demo Shop
    currencyEUR
    value19.9
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • GA4page_view2 params+4.1s
    Parameters 2
    page_locationhttps://shop.example.com/checkout.html
    page_titleCheckout · Demo Shop
    Consent
    ad_storage: grantedanalytics_storage: granted
  • MetaInitiateCheckout19.9 EUR+4.1s
    Parameters 2
    value19.9
    currencyEUR
  • MetaPageView0 params+4.1s
    Parameters 0

    No parameters.

  • consent default+4.1s
    gtag("consent", "default", {
      "ad_storage": "denied",
      "analytics_storage": "denied",
      "ad_user_data": "denied",
      "ad_personalization": "denied"
    })
  • consent update+4.1s
    gtag("consent", "update", {
      "ad_storage": "granted",
      "analytics_storage": "granted",
      "ad_user_data": "granted",
      "ad_personalization": "granted"
    })
  • {"ecommerce":null}+4.1s
    {
      "ecommerce": null
    }
  • begin_checkout1 item · 19.9 EUR+4.1s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "begin_checkout",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "quantity": 1,
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • Google AnalyticsPOSTbegin_checkoutregion1.google-analytics.com/g/collect204+4.1s

    answered locally, not sent

    Event parameters
    en?begin_checkout
    cu?EUR
    epn.value?19.9
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/checkout.html
    dt?Checkout · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=begin_checkout&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fcheckout.html&dt=Checkout+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1
  • MetaGETInitiateCheckoutwww.facebook.com/tr/204+4.1s

    answered locally, not sent

    Event parameters
    ev?InitiateCheckout
    cd[value]?19.9
    cd[currency]?EUR
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/checkout.html
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=InitiateCheckout&dl=https%3A%2F%2Fshop.example.com%2Fcheckout.html&cd%5Bvalue%5D=19.9&cd%5Bcurrency%5D=EUR
  • Google AnalyticsPOSTpage_viewregion1.google-analytics.com/g/collect204+4.1s

    answered locally, not sent

    Event parameters
    en?page_view
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/checkout.html
    dt?Checkout · Demo Shop
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=page_view&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fcheckout.html&dt=Checkout+%C2%B7+Demo+Shop
  • MetaGETPageViewwww.facebook.com/tr/204+4.1s

    answered locally, not sent

    Event parameters
    ev?PageView
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/checkout.html
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=PageView&dl=https%3A%2F%2Fshop.example.com%2Fcheckout.html
7

Fill in name

+5.0s · 0 events · 0 dataLayer

No tracking events

No dataLayer pushes in this step.

No requests to the chosen providers in this step.

8

Fill in email

+5.4s · 0 events · 0 dataLayer

No tracking events

No dataLayer pushes in this step.

No requests to the chosen providers in this step.

9

Fill in address

+5.9s · 0 events · 0 dataLayer

No tracking events

No dataLayer pushes in this step.

No requests to the chosen providers in this step.

10

Choose test payment

+6.3s · 0 events · 0 dataLayer

No tracking events

No dataLayer pushes in this step.

No requests to the chosen providers in this step.

11

Place the order

+6.7s · 4 events · 4 dataLayer
  • GA4purchase1 item · 19.9 EUR+6.8s
    Parameters 5
    page_locationhttps://shop.example.com/thanks.html
    page_titleThank you · Demo Shop
    currencyEUR
    value19.9
    transaction_idT1791632345506
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • GA4page_view2 params+6.8s
    Parameters 2
    page_locationhttps://shop.example.com/thanks.html
    page_titleThank you · Demo Shop
    Consent
    ad_storage: grantedanalytics_storage: granted
  • MetaPurchase19.9 EUR+6.8s
    Parameters 2
    value19.9
    currencyEUR
  • MetaPageView0 params+6.8s
    Parameters 0

    No parameters.

  • consent default+6.8s
    gtag("consent", "default", {
      "ad_storage": "denied",
      "analytics_storage": "denied",
      "ad_user_data": "denied",
      "ad_personalization": "denied"
    })
  • consent update+6.8s
    gtag("consent", "update", {
      "ad_storage": "granted",
      "analytics_storage": "granted",
      "ad_user_data": "granted",
      "ad_personalization": "granted"
    })
  • {"ecommerce":null}+6.8s
    {
      "ecommerce": null
    }
  • purchase1 item · 19.9 EUR+6.8s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "purchase",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "quantity": 1,
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ],
        "transaction_id": "T1791632345506"
      }
    }
  • Google AnalyticsPOSTpurchaseregion1.google-analytics.com/g/collect204+6.8s

    answered locally, not sent

    Event parameters
    en?purchase
    cu?EUR
    epn.value?19.9
    ep.transaction_id?T1791632345506
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/thanks.html
    dt?Thank you · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=purchase&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fthanks.html&dt=Thank+you+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&ep.transaction_id=T1791632345506&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1
  • MetaGETPurchasewww.facebook.com/tr/204+6.8s

    answered locally, not sent

    Event parameters
    ev?Purchase
    cd[value]?19.9
    cd[currency]?EUR
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/thanks.html
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=Purchase&dl=https%3A%2F%2Fshop.example.com%2Fthanks.html&cd%5Bvalue%5D=19.9&cd%5Bcurrency%5D=EUR
  • Google AnalyticsPOSTpage_viewregion1.google-analytics.com/g/collect204+6.8s

    answered locally, not sent

    Event parameters
    en?page_view
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/thanks.html
    dt?Thank you · Demo Shop
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=page_view&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fthanks.html&dt=Thank+you+%C2%B7+Demo+Shop
  • MetaGETPageViewwww.facebook.com/tr/204+6.8s

    answered locally, not sent

    Event parameters
    ev?PageView
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/thanks.html
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=PageView&dl=https%3A%2F%2Fshop.example.com%2Fthanks.html

checkout · mobile

All scripted steps completed.

Completed
1

Open https://shop.example.com/

+0.1s · 3 events · 3 dataLayer
  • GA4view_item_list3 items · 41.4 EUR+0.2s
    Parameters 4
    page_locationhttps://shop.example.com/
    page_titleHome · Demo Shop
    currencyEUR
    value41.4
    Consent
    ad_storage: deniedanalytics_storage: denied
    Items 3
    1Basic TeeTEE-0119.9 × 1
    2Coffee MugMUG-0212.5 × 1
    3Wool SocksSOX-039 × 1
  • GA4page_view2 params+0.2s
    Parameters 2
    page_locationhttps://shop.example.com/
    page_titleHome · Demo Shop
    Consent
    ad_storage: deniedanalytics_storage: denied
  • MetaPageViewRisk0 params+0.2s

    meta "PageView" fired before the visitor accepted cookies.

    Parameters 0

    No parameters.

  • consent default+0.2s
    gtag("consent", "default", {
      "ad_storage": "denied",
      "analytics_storage": "denied",
      "ad_user_data": "denied",
      "ad_personalization": "denied"
    })
  • {"ecommerce":null}+0.2s
    {
      "ecommerce": null
    }
  • view_item_list3 items · 41.4 EUR+0.2s
    Items 3
    1Basic TeeTEE-0119.9 × 1
    2Coffee MugMUG-0212.5 × 1
    3Wool SocksSOX-039 × 1
    Raw JSON
    {
      "event": "view_item_list",
      "ecommerce": {
        "currency": "EUR",
        "value": 41.4,
        "items": [
          {
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          },
          {
            "item_id": "MUG-02",
            "item_name": "Coffee Mug",
            "price": 12.5
          },
          {
            "item_id": "SOX-03",
            "item_name": "Wool Socks",
            "price": 9
          }
        ]
      }
    }
  • Google AnalyticsPOSTview_item_listregion1.google-analytics.com/g/collect204+0.2s

    answered locally, not sent

    Event parameters
    en?view_item_list
    cu?EUR
    epn.value?41.4
    pr1?Item 1, fields separated by ~. Decoded below.
    pr2?Item 2, fields separated by ~. Decoded below.
    pr3?Item 3, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G100
    dl?https://shop.example.com/
    dt?Home · Demo Shop
    Items 3
    1Basic TeeTEE-0119.9 × 1
    2Coffee MugMUG-0212.5 × 1
    3Wool SocksSOX-039 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=view_item_list&gcs=G100&dl=https%3A%2F%2Fshop.example.com%2F&dt=Home+%C2%B7+Demo+Shop&cu=EUR&epn.value=41.4&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1&pr2=idMUG-02%7EnmCoffee+Mug%7Epr12.5%7Eqt1&pr3=idSOX-03%7EnmWool+Socks%7Epr9%7Eqt1
  • Google AnalyticsPOSTpage_viewregion1.google-analytics.com/g/collect204+0.2s

    answered locally, not sent

    Event parameters
    en?page_view
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G100
    dl?https://shop.example.com/
    dt?Home · Demo Shop
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=page_view&gcs=G100&dl=https%3A%2F%2Fshop.example.com%2F&dt=Home+%C2%B7+Demo+Shop
  • MetaGETPageViewwww.facebook.com/tr/204+0.2s

    answered locally, not sent

    Event parameters
    ev?PageView
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=PageView&dl=https%3A%2F%2Fshop.example.com%2F
2

Accept cookies

+1.1s · 0 events · 1 dataLayer

No tracking events

  • consent update+1.1s
    gtag("consent", "update", {
      "ad_storage": "granted",
      "analytics_storage": "granted",
      "ad_user_data": "granted",
      "ad_personalization": "granted"
    })

No requests to the chosen providers in this step.

3

Open the first product

+1.6s · 3 events · 4 dataLayer
  • GA4view_item1 item · 19.9 EUR+1.6s
    Parameters 4
    page_locationhttps://shop.example.com/product.html?id=TEE-01
    page_titleProduct · Demo Shop
    currencyEUR
    value19.9
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • GA4page_view2 params+1.6s
    Parameters 2
    page_locationhttps://shop.example.com/product.html?id=TEE-01
    page_titleProduct · Demo Shop
    Consent
    ad_storage: grantedanalytics_storage: granted
  • MetaPageView0 params+1.6s
    Parameters 0

    No parameters.

  • consent default+1.6s
    gtag("consent", "default", {
      "ad_storage": "denied",
      "analytics_storage": "denied",
      "ad_user_data": "denied",
      "ad_personalization": "denied"
    })
  • consent update+1.6s
    gtag("consent", "update", {
      "ad_storage": "granted",
      "analytics_storage": "granted",
      "ad_user_data": "granted",
      "ad_personalization": "granted"
    })
  • {"ecommerce":null}+1.6s
    {
      "ecommerce": null
    }
  • view_item1 item · 19.9 EUR+1.6s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "view_item",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • Google AnalyticsPOSTview_itemregion1.google-analytics.com/g/collect204+1.6s

    answered locally, not sent

    Event parameters
    en?view_item
    cu?EUR
    epn.value?19.9
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/product.html?id=TEE-01
    dt?Product · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=view_item&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&dt=Product+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1
  • Google AnalyticsPOSTpage_viewregion1.google-analytics.com/g/collect204+1.6s

    answered locally, not sent

    Event parameters
    en?page_view
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/product.html?id=TEE-01
    dt?Product · Demo Shop
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=page_view&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&dt=Product+%C2%B7+Demo+Shop
  • MetaGETPageViewwww.facebook.com/tr/204+1.6s

    answered locally, not sent

    Event parameters
    ev?PageView
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/product.html?id=TEE-01
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=PageView&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01
4

Add to cart

+2.5s · 3 events · 4 dataLayer
  • GA4add_to_cartWarning1 item · 19.9 EUR+2.6s

    "add_to_cart" was sent 2 times by one action, which inflates counts and conversions.

    Parameters 4
    page_locationhttps://shop.example.com/product.html?id=TEE-01
    page_titleProduct · Demo Shop
    currencyEUR
    value19.9
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • GA4add_to_cartWarning1 item · 19.9 EUR+2.6s

    "add_to_cart" was sent 2 times by one action, which inflates counts and conversions.

    Parameters 4
    page_locationhttps://shop.example.com/product.html?id=TEE-01
    page_titleProduct · Demo Shop
    currencyEUR
    value19.9
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • MetaAddToCart19.9 EUR+2.6s
    Parameters 2
    value19.9
    currencyEUR
  • {"ecommerce":null}+2.6s
    {
      "ecommerce": null
    }
  • add_to_cart1 item · 19.9 EUR+2.6s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "add_to_cart",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "quantity": 1,
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • {"ecommerce":null}+2.6s
    {
      "ecommerce": null
    }
  • add_to_cart1 item · 19.9 EUR+2.6s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "add_to_cart",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "quantity": 1,
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • Google AnalyticsPOSTadd_to_cartregion1.google-analytics.com/g/collect204+2.6s

    answered locally, not sent

    Event parameters
    en?add_to_cart
    cu?EUR
    epn.value?19.9
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/product.html?id=TEE-01
    dt?Product · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=add_to_cart&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&dt=Product+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1
  • MetaGETAddToCartwww.facebook.com/tr/204+2.6s

    answered locally, not sent

    Event parameters
    ev?AddToCart
    cd[value]?19.9
    cd[currency]?EUR
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/product.html?id=TEE-01
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=AddToCart&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&cd%5Bvalue%5D=19.9&cd%5Bcurrency%5D=EUR
  • Google AnalyticsPOSTadd_to_cartregion1.google-analytics.com/g/collect204+2.6s

    answered locally, not sent

    Event parameters
    en?add_to_cart
    cu?EUR
    epn.value?19.9
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/product.html?id=TEE-01
    dt?Product · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=add_to_cart&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fproduct.html%3Fid%3DTEE-01&dt=Product+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1
5

Open the cart

+3.0s · 3 events · 4 dataLayer
  • GA4view_cart1 item · 19.9 EUR+3.1s
    Parameters 4
    page_locationhttps://shop.example.com/cart.html
    page_titleCart · Demo Shop
    currencyEUR
    value19.9
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • GA4page_view2 params+3.1s
    Parameters 2
    page_locationhttps://shop.example.com/cart.html
    page_titleCart · Demo Shop
    Consent
    ad_storage: grantedanalytics_storage: granted
  • MetaPageView0 params+3.1s
    Parameters 0

    No parameters.

  • consent default+3.0s
    gtag("consent", "default", {
      "ad_storage": "denied",
      "analytics_storage": "denied",
      "ad_user_data": "denied",
      "ad_personalization": "denied"
    })
  • consent update+3.1s
    gtag("consent", "update", {
      "ad_storage": "granted",
      "analytics_storage": "granted",
      "ad_user_data": "granted",
      "ad_personalization": "granted"
    })
  • {"ecommerce":null}+3.1s
    {
      "ecommerce": null
    }
  • view_cart1 item · 19.9 EUR+3.1s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "view_cart",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "quantity": 1,
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • Google AnalyticsPOSTview_cartregion1.google-analytics.com/g/collect204+3.1s

    answered locally, not sent

    Event parameters
    en?view_cart
    cu?EUR
    epn.value?19.9
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/cart.html
    dt?Cart · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=view_cart&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fcart.html&dt=Cart+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1
  • Google AnalyticsPOSTpage_viewregion1.google-analytics.com/g/collect204+3.1s

    answered locally, not sent

    Event parameters
    en?page_view
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/cart.html
    dt?Cart · Demo Shop
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=page_view&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fcart.html&dt=Cart+%C2%B7+Demo+Shop
  • MetaGETPageViewwww.facebook.com/tr/204+3.1s

    answered locally, not sent

    Event parameters
    ev?PageView
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/cart.html
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=PageView&dl=https%3A%2F%2Fshop.example.com%2Fcart.html
6

Go to checkout

+4.0s · 4 events · 4 dataLayer
  • GA4begin_checkout1 item · 19.9 EUR+4.1s
    Parameters 4
    page_locationhttps://shop.example.com/checkout.html
    page_titleCheckout · Demo Shop
    currencyEUR
    value19.9
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • GA4page_view2 params+4.1s
    Parameters 2
    page_locationhttps://shop.example.com/checkout.html
    page_titleCheckout · Demo Shop
    Consent
    ad_storage: grantedanalytics_storage: granted
  • MetaInitiateCheckout19.9 EUR+4.1s
    Parameters 2
    value19.9
    currencyEUR
  • MetaPageView0 params+4.1s
    Parameters 0

    No parameters.

  • consent default+4.0s
    gtag("consent", "default", {
      "ad_storage": "denied",
      "analytics_storage": "denied",
      "ad_user_data": "denied",
      "ad_personalization": "denied"
    })
  • consent update+4.1s
    gtag("consent", "update", {
      "ad_storage": "granted",
      "analytics_storage": "granted",
      "ad_user_data": "granted",
      "ad_personalization": "granted"
    })
  • {"ecommerce":null}+4.1s
    {
      "ecommerce": null
    }
  • begin_checkout1 item · 19.9 EUR+4.1s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "begin_checkout",
      "ecommerce": {
        "currency": "EUR",
        "value": 19.9,
        "items": [
          {
            "quantity": 1,
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • Google AnalyticsPOSTbegin_checkoutregion1.google-analytics.com/g/collect204+4.1s

    answered locally, not sent

    Event parameters
    en?begin_checkout
    cu?EUR
    epn.value?19.9
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/checkout.html
    dt?Checkout · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=begin_checkout&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fcheckout.html&dt=Checkout+%C2%B7+Demo+Shop&cu=EUR&epn.value=19.9&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1
  • MetaGETInitiateCheckoutwww.facebook.com/tr/204+4.1s

    answered locally, not sent

    Event parameters
    ev?InitiateCheckout
    cd[value]?19.9
    cd[currency]?EUR
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/checkout.html
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=InitiateCheckout&dl=https%3A%2F%2Fshop.example.com%2Fcheckout.html&cd%5Bvalue%5D=19.9&cd%5Bcurrency%5D=EUR
  • MetaGETPageViewwww.facebook.com/tr/204+4.1s

    answered locally, not sent

    Event parameters
    ev?PageView
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/checkout.html
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=PageView&dl=https%3A%2F%2Fshop.example.com%2Fcheckout.html
  • Google AnalyticsPOSTpage_viewregion1.google-analytics.com/g/collect204+4.1s

    answered locally, not sent

    Event parameters
    en?page_view
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/checkout.html
    dt?Checkout · Demo Shop
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=page_view&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fcheckout.html&dt=Checkout+%C2%B7+Demo+Shop
7

Fill in name

+5.0s · 0 events · 0 dataLayer

No tracking events

No dataLayer pushes in this step.

No requests to the chosen providers in this step.

8

Fill in email

+5.4s · 0 events · 0 dataLayer

No tracking events

No dataLayer pushes in this step.

No requests to the chosen providers in this step.

9

Fill in address

+5.8s · 0 events · 0 dataLayer

No tracking events

No dataLayer pushes in this step.

No requests to the chosen providers in this step.

10

Choose test payment

+6.2s · 0 events · 0 dataLayer

No tracking events

No dataLayer pushes in this step.

No requests to the chosen providers in this step.

11

Place the order

+6.6s · 4 events · 4 dataLayer
  • GA4purchaseBroken1 item+6.7s

    "purchase" was sent without "currency", "value".

    Parameters 3
    page_locationhttps://shop.example.com/thanks.html
    page_titleThank you · Demo Shop
    transaction_idT1791632353187
    Consent
    ad_storage: grantedanalytics_storage: granted
    Items 1
    1Basic TeeTEE-0119.9 × 1
  • GA4page_view2 params+6.7s
    Parameters 2
    page_locationhttps://shop.example.com/thanks.html
    page_titleThank you · Demo Shop
    Consent
    ad_storage: grantedanalytics_storage: granted
  • MetaPurchaseBroken0 params+6.7s

    "Purchase" was sent without "value", "currency".

    Parameters 0

    No parameters.

  • MetaPageView0 params+6.7s
    Parameters 0

    No parameters.

  • consent default+6.7s
    gtag("consent", "default", {
      "ad_storage": "denied",
      "analytics_storage": "denied",
      "ad_user_data": "denied",
      "ad_personalization": "denied"
    })
  • consent update+6.7s
    gtag("consent", "update", {
      "ad_storage": "granted",
      "analytics_storage": "granted",
      "ad_user_data": "granted",
      "ad_personalization": "granted"
    })
  • {"ecommerce":null}+6.7s
    {
      "ecommerce": null
    }
  • purchase1 item+6.7s
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw JSON
    {
      "event": "purchase",
      "ecommerce": {
        "transaction_id": "T1791632353187",
        "items": [
          {
            "quantity": 1,
            "item_id": "TEE-01",
            "item_name": "Basic Tee",
            "price": 19.9
          }
        ]
      }
    }
  • MetaGETPurchasewww.facebook.com/tr/204+6.7s

    answered locally, not sent

    Event parameters
    ev?Purchase
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/thanks.html
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=Purchase&dl=https%3A%2F%2Fshop.example.com%2Fthanks.html
  • Google AnalyticsPOSTpurchaseregion1.google-analytics.com/g/collect204+6.7s

    answered locally, not sent

    Event parameters
    en?purchase
    ep.transaction_id?T1791632353187
    pr1?Item 1, fields separated by ~. Decoded below.
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/thanks.html
    dt?Thank you · Demo Shop
    Items 1
    1Basic TeeTEE-0119.9 × 1
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=purchase&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fthanks.html&dt=Thank+you+%C2%B7+Demo+Shop&ep.transaction_id=T1791632353187&pr1=idTEE-01%7EnmBasic+Tee%7Epr19.9%7Eqt1
  • Google AnalyticsPOSTpage_viewregion1.google-analytics.com/g/collect204+6.7s

    answered locally, not sent

    Event parameters
    en?page_view
    Session, device, page and consent parameters 6
    v?2
    tid?G-DEMO12345
    cid?555.666
    gcs?G111
    dl?https://shop.example.com/thanks.html
    dt?Thank you · Demo Shop
    Raw request
    https://region1.google-analytics.com/g/collect?v=2&tid=G-DEMO12345&cid=555.666&en=page_view&gcs=G111&dl=https%3A%2F%2Fshop.example.com%2Fthanks.html&dt=Thank+you+%C2%B7+Demo+Shop
  • MetaGETPageViewwww.facebook.com/tr/204+6.7s

    answered locally, not sent

    Event parameters
    ev?PageView
    Session, device, page and consent parameters 2
    id?000000000000001
    dl?https://shop.example.com/thanks.html
    Raw request
    https://www.facebook.com/tr/?id=000000000000001&ev=PageView&dl=https%3A%2F%2Fshop.example.com%2Fthanks.html
Measurement plan coverage
Whether each planned event was sent on each journey
Eventbrowse · desktopbrowse · mobilecheckout · desktopcheckout · mobile
GA4 page_view✓✓✓✓
GA4 view_item_list✓✓✓✓
GA4 view_item✓✓✓✓
GA4 add_to_cart✓✓✓✓
GA4 view_cart––✓✓
GA4 begin_checkout––✓✓
GA4 purchase––✓✓
Meta PageView✓✓✓✓
Meta AddToCart✓✓✓✓
Meta InitiateCheckout––✓✓
Meta Purchase––✓✓

✓ sent · ✗ not sent · – not expected on this journey

Providers
ProviderStatusRequests
GA4Checked36
Google AdsChecked0
MetaChecked22
TikTokChecked0